15 Year Anniversary

We welcomed Balcones fans into the distillery with a weekend itinerary of brand immersion and celebration for the brand’s 15-year annivesary.

To start, media and close friends were invited to an intimate dinner paying tribute to Balcones’ past and toasting to the future. Hosted by the Balcones distilling team, guests were taken on a journey of the brand’s last 15 years as well as a first look at the brand’s latest release, Cataleja.

The next day, we invited fans of Balcones to join us at the distillery and raise a glass to 15 years with a block party style activation featuring some of Waco’s top food, drinks and craft vendors. We designed and fabricated the entire block party build, including a main music stage, vendor stalls and a custom theater, so guests could immerse themselves into the world of Balcones.