Rémy Martin and Usher teamed up with a campaign inspired by the idea that a beautiful melody is created through the harmony of influences, encounters, and experiences. We expanded upon this idea with “4 on the Floor," an open-arms invitation for guests to come together and revel in euphoric moments of music, cognac, roller skating, and the warmth of community. Thoughtfully curated activation elements resulted in an energetic and immersive experience for our hand-selected guests.
5
Events
782+ MM
Social impressions
1000+
Attendees
Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.
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