We drove affinity for Cointreau within the trade community by supercharging the brand’s association with an iconic cocktail, the margarita.

Just as Margaret Sames did in her Acapulco home in 1948 when she created the first ever Margarita, we treated key trade to a relaxing poolside afternoon during Tales of The Cocktail where they could sip on salty rims and sway to the sounds of Mexico. Six bartenders from top bars across the country served bespoke versions of the classic margarita to celebrate the 75-year anniversary of Cointreau’s iconic cocktail.

400+

Trade in attendance

1,100

Cocktails served