We unlocked the power behind an industry icon to build a global campaign that inspires exploration and creativity.

Everyone recognizes that little yellow cap on every bar, but now there are more competitors in the market. We helped Angostura Bitters remind the world that there is a reason why it’s been the leading bitters since 1824.

After refining the brand’s positioning and growth opportunities, we explored various creative territories that would excite bartenders and consumers alike. Alongside an insights partner, we developed a new drink strategy and communications plan for “A Story in Every Dash”, our creative concept celebrating the rich stories behind this brand…and the many more it continues to tell.

Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.

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