Brand Activation Manager Program

We developed a national trade advocacy program for three Proximo hero brands — seamlessly integrating into the existing sales team structure.

The goal was to provide education, engage trade and distributor partners, and target consumers through key marketing activations to increase awareness and sales. Based on these goals, we developed brand-specific KPIs and managed all aspects of the program from hiring and training of the BAMs and overseeing day-to-day programming, to implementing a standardized analytics framework for robust program reporting.

9 BRAND ACTIVATION MANAGERS

+25% YoY GROWTH

For Kraken Rum in BAM accounts vs. balance market in the first quarter of the program

37 AVERAGE VELOCITY

For Focus Accounts
compared to 3 for non-focus accounts

DOUBLED YTD YoY GROWTH

For Proper No. Twelve in BAM accounts vs. balance market in the first quarter of the program