We conceived and launched a new spiced rum inspired by the always-on Carnival spirit of Trinidad & Tobago.

In a category rife with fictional stories and dubious namesakes, The House of Angostura wanted to build a spiced rum brand with a unique proposition that would stand out amongst mainstream category leaders. We created Angostura Tamboo as an homage to the people and culture of the brand’s home nation and to ignite a vibrant spirit to be shared with the world. From its story and name to its colorful brand world, Angostura Tamboo was built to be more than just a party in a bottle--it’s a champion of positivity and self-expression.

LAUNCHING GLOBALLY IN 2023

Packaging design:

Strategic Campaigns:
Product Branding

Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.

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