We challenged Americans to ditch the ordinary and turn up the heat with a Perfectly Spicy twist on the classic margarita.

We created a nationwide rallying cry to leave behind the ordinary and embrace a Perfectly Spicy drink. This 360° campaign officially laid the bland, everyday margarita to rest, making way for the rise of the Perfectly Spicy Margarita. What began with an obituary in the Boston Herald led to a full-fledged funeral for the ordinary margarita, introducing America to its new favorite cocktail. Long Live the Perfectly Spicy Margarita!

241.76M

Earned Media Impressions

3x

Visits to the Brand Website

2.85%

Influencer Engagement Rate

Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.

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