For an irreverent brand with a bold and playful personality, we created an immersive Lotería experience that unfolds much like the game itself - by the draw of the cards.

Across 3 major cities, we treated bartenders to a night of unexpected moments beyond just gameplay. We also fabricated unique brand assets, collaborated with local partners, and captured live Instagram content at each event. Espolòn Tequila needed to shake up its existing Espolotería experience to engage its trade community. We concepted a new way to execute the traditional take on Mexico bingo that represents Espolòn’s gritty, street-style persona.

210+ BARTENDERS ENGAGED

Approximately 400 RSVPs

815 COCKTAILS SERVED

Across four featured drinks

656 UNIQUE WEBSITE VISITORS

Oct - December 2021