Across 3 major cities, we treated bartenders to a night of unexpected moments beyond just gameplay. We also fabricated unique brand assets, collaborated with local partners, and captured live Instagram content at each event. Espolòn Tequila needed to shake up its existing Espolotería experience to engage its trade community. We concepted a new way to execute the traditional take on Mexico bingo that represents Espolòn’s gritty, street-style persona.
210+ BARTENDERS ENGAGED
Approximately 400 RSVPs
815 COCKTAILS SERVED
Across four featured drinks
656 UNIQUE WEBSITE VISITORS
Oct - December 2021
Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.
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