Through colorful still-life photography, we breathed new life into Fever-Tree's global branding, showcasing the brand's effortless confidence while keeping true to its key message; if 3/4 of your drink is the mixer, mix with the best.

Fever-Tree’s growing portfolio of mixers provides consumers with an exciting array of options. But the brand needed more consistency in how it portrays its products and greater brand. As a category leader, Fever-Tree needed to solidify its iconic status by defining itself to its US audience in a unifying and elevated manner.

We focused on three elements to translate Fever-Tree's visual identity into photography: the tree icon, the product, and the color palette. The goal was to exude sophistication and style, creating striking images that would function across assets. We elevated the tree icon to add depth and consistency across every shot, let the products shine with curated sets, and redefined the brand’s color strategy.

Film & Photography: Martin Wonnacott     |     Production Company: Cake Factory