Through colorful still-life photography, we breathed new life into Fever-Tree's global branding, showcasing the brand's effortless confidence while keeping true to its key message; if 3/4 of your drink is the mixer, mix with the best.

Fever-Tree’s growing portfolio of mixers provides consumers with an exciting array of options. But, as a category leader, Fever-Tree needed to solidify its iconic status by defining itself to its US audience in a unifying and elevated manner. We focused on three elements to translate Fever-Tree's visual identity into photography: the tree icon, the product, and the color palette.