We brought a whole lotta fun to the Pig City, New York, to let shoppers know WhistlePig is the only gift you need to wrap for the whiskey lover in your life.
Through a fully curated experience, we mixed up New Yorker’s annual holiday shopping routine in our one-of-a-kind WhistlePig way. Our WhistlePig Gold ‘N’ Grocer brought to life a high-end, high-fun, flannel-clad, syrup-drenched, pig-populated pop-up to sell our unique brand of holiday treats. From start to finish, this experience brought a taste of Vermont to the holiday shoppers of NYC.
$20,875
in whiskey sales
320K TOTAL VIEWS
on influencer content
750+
attendees
25
minute average dwell time
Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.
LONDON
NEW YORK
CHICAGO
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