As the leading premium mixer brand in the UK, Fever-Tree wanted to drive awareness and excitement in the US market with their extensive line of products.

As the leading premium mixer brand in the UK, Fever-Tree wanted to drive awareness and excitement in the US market with their extensive line of products. We took Fever-Tree's global education asset and created a simplified version that highlighted the brand's four key serves to help consumers find the perfect Fever-Tree mixer for their preferred spirit. We then built a suite of on- and off-premise elements for an always-on retail program and conducted photo shoots for seasonal retail campaigns to build seasonal retail messaging.

+23% TOTAL BUSINESS GROWTH

2020

#1 BEST SELLING & TOP TRENDING TONIC WATER

2019, 2020, 2021 & 2022 Drinks International Report