As the leading premium mixer brand in the UK, Fever-Tree wanted to drive awareness and excitement in the US market with their extensive line of products.
We took Fever-Tree's global education asset and created a simplified version that highlighted the brand's four key serves to help consumers find the perfect Fever-Tree mixer for their preferred spirit. We then built a suite of on- and off-premise elements for an always-on retail program and conducted photo shoots for seasonal retail campaigns to build messaging.
+23% TOTAL BUSINESS GROWTH
2022
#1 BEST SELLING & TOP TRENDING TONIC WATER
5 Years in a row by Drinks International
Photography: Eric Medsker | Silo Photography: Paul Strabbing
Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.
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