For the Official Gin of Wimbledon, we created a consumer experience that shifted the brand into a lifestyle space.

We concepted the Wimbledon Garden Party program that enticed drinkers with an experience that was about more than just tennis. These summer soirées created moments to indulge in iconic British customs such as strawberries and cream and delight in splendid cocktails during Wimbledon watch parties. We developed assets, a toolkit and other branded materials for local markets to bring the experience to life.