Created a drink strategy that evolved alongside the brand and inspired its audience with immersive and ownable cocktail experiences.

In a time of personalization and “the experience economy,” we created this interactive drink activation to connect with our chatty, epicurean audience at food and drink festivals nationwide. Guests customized their Sipsmith G&T with a Fever-Tree tonic selection and curated garnish wall and shared it on social with our 360-degree GIF maker to expand reach.

Sipsmith made the program a global initiative.

TOP 10 TRENDING GIN

Drinks International

27.5K CONSUMERS REACHED & 8K SAMPLED

Across 4 markets

+157% INCREASE

In depletions in year one