To help a super-premium tequila stand out as a craft leader in the rapidly growing category, we created a creative platform focused on the community behind the brand. 

From comprehensive brand foundations that pivoted and empowered their unique story to a rich and compelling vis ID, we helped catapult El Tesoro beyond the narrow, functional benefits other “craft” brands fixated on. This was brought to life through a film series, brand photography, a new website design, and Instagram strategy.

TOP 10 TRENDING TEQUILA

Two years in a row by Drinks International

60% BUSINESS GROWTH

in year one

Film & Photography: Gabriel Larmour (withcamera LTD), Neal Parsons,     |     Bottle and Cocktail Photography: Paul Strabbing     |     Beverage and Prop Stylist: Johanna Brannan Lowe