Gran Coramino is the champion of hardworking, nightlife bartenders. So, we created a one-of-a-kind competition showcasing that Hard Work Tastes Different.

Hard work is different for nightlife bartenders. It’s a delicate balance of thoughtful skill and demanding, physical work. We brought Gran Coramino’s mantra, Hard Work Tastes Different, to life through a unique trade advocacy program. We took your standard, run-of-the-mill trade event—the bartender competition—and turned it into a scaleable, fast-paced, high-energy bartending battle of epic proportions.

We launched The Coramino Cup in Las Vegas with host Kevin Hart. The event featured 15 of the country’s top bartenders competing in three rounds. We pushed them to show off their speed, ingenuity and precision through nightlife bartending challenges like free-pouring cocktails and a speed-search for the correct credit card in a bar rolodex.

The Coramino Cup was more than a competition, it was our opportunity to bring the brand and bartenders together in a light-hearted yet exciting environment. We created an intimate event where Kevin Hart, the hardest working man in showbiz, got to meet the hardest-working bartenders in nightlife.

In partnership with

160+ NIGHTLIFE BARTENDER ENTRANTS

3x more than similar competitions

56 COCKTAILS CREATED

throughout the competition

Gina Farrell (Editor in Chief of Chilled Magazine), Emilio Tiburcio (award winning Las Vegas nightlife bartender), Wendy Hodges (award winning bartender from Chilled Magazine)

Winner: Chai Lee (Washington DC - Shanklin Hall)

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Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.

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GRAN CORAMINO TEQUILA

THE CORAMINO CUP

Gran Coramino is the champion of hardworking, nightlife bartenders. So, we created a one-of-a-kind competition showcasing that Hard Work Tastes Different.