GRAN CORAMINO TEQUILA

THE CORAMINO CUP

Strategy  /  Trade Engagement  /  Fabrication

Gran Coramino is the champion of hardworking, nightlife bartenders. So, we created a one-of-a-kind competition showcasing that Hard Work Tastes Different.

These bartenders have to balance skill and physical work. So, instead of a run-of-the-mill bartender competition—we launched a bartending battle of epic proportions.

The Coramino Cup, hosted by Kevin Hart in Las Vegas, featured 15 of the country’s top bartenders. We pushed them to show off their speed, ingenuity and precision through bartending challenges specific to nightlife. The Coramino Cup was more than a competition, it was our opportunity to bring the brand and bartenders together in a light-hearted but high-energy environment proving that Hard Work Tastes Different.

In partnership with

ChilledLogo-3

160+ NIGHTLIFE BARTENDER ENTRANTS

3x more than similar competitions

56 COCKTAILS CREATED

throughout the competition

IMG_0042-2
IMG_0243
IMG_0517
IMG_0522
IMG_0586
IMG_1133
IMG_0368
IMG_1247
IMG_1097-4
IMG_1401
IMG_1340
IMG_1672
IMG_0227
IMG_1592
IMG_0913
IMG_0781-9
IMG_0490

Gina Farrell (Editor in Chief of Chilled Magazine), Emilio Tiburcio (award winning Las Vegas nightlife bartender), Wendy Hodges (award winning bartender from Chilled Magazine)

IMG_4426-2

Winner: Chai Lee (Washington DC - Shanklin Hall)

GC_IG_1-4
GC_IG_2-4
GC_IG_3-5
SidecarWithoutStrapline_NavyRGB

Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.

LONDON
NEW YORK
CHICAGO

© Copyright 2024. Sidecar. All rights reserved. Privacy.