Invited influential trade at Tales of the Cocktail to join Mr Black’s Order of the Espresso Martini. 

To initiate bartenders and fans alike into Mr Black’s coffee cult, we debuted a devotional way of life committed to honoring true coffee cocktail culture. Guests enjoyed a night of celebration with specialty cocktails crafted by top partner accounts, lively music performances and tarot readings which revealed to our guests that espresso martinis were definitely in their future.

600+

Trade in attendance

1,500+

Cocktails served

Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.

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