We built a proprietary, science-backed education platform designed to inspire bartenders to understand their unique palate and push the boundaries of taste. 

Working alongside a team of industry experts, including Flavor Scientist Dr. Arielle Johnson and award-winning bartender Ignacio “Nacho” Jimenez, we developed the only platform built for bartenders to discover a deeper understanding of their palate. Using a blend of interactive experiences and cutting-edge technology, our program helped bartenders elevate their craft and make better drinks for their guests.

Sidecar is a full-service creative agency on a mission to turn heads and fill glasses for some of the world’s best drinks brands.

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